"Wear Your Joy"
yori brings moments of joy and
excitement to everyday. Gentle designs with our promise of “True Made in Japan” quality.
For the women who masterfully balances career and personal life while seeking quality, versatility, and effortless cute styles. She appreciates the subtle details
that elevate everyday pieces into something special.
Adaptive Elegance:
Supporting women's real lives ensuring they feel effortlessly elegant, whatever the day’s demands.
Joyous Discovery:
Unique designs with Japanese elements, including collars, ruffles, and perfect fits.
Gentle Confidence:
Through "Made in Japan" pieces promoting responsible consumption with lifetime quality, and easy-care fabrics that stay beautiful throughout busy days.
"Artistry in Every Design"
shirocon is an artistic extension of yori, that makes every occasion memorable. Offering to elevate your personal story with special pieces that feel like luxurious art.
Rooted in "shiro" (white) symbolising purity and "con" (navy) reflecting noble sophistication.
shirocon creates a refined palette accented with subtle, sophisticated hues. This thoughtful foundation allows the artistry in each piece to truly shine.
Wearable Art Pieces:
Japanese craftsmanship into decorative elements. From raised embroideries, sheer layering over opaque bases, and structured pleats that catches light as you move.
Versatile Occasion Wear:
Designs suitable for grand events yet made to match yori’s daily wear.
Luxury You Can Feel:
Offers exceptional quality that lasts and emotional satisfaction from wearing expertly crafted items.
Two distinct yet perfectly complementary expressions. Together, they create your complete wardrobe, from everyday elegance to special moments.