The exceptional quality you feel in every garment begins with our philosophy:
"True Made In Japan"
The bellmode standard
At the heart of our production is Bellmode, our in-house factory in Akita, where skilled artisans create high-quality garments designed for longevity and trust. We collaborate with reliable partners across Japan to ensure every piece meets the highest standards. Our clothing is made for all occasions, providing comfort, confidence, and joy.
quality That Endures a Lifetime
We believe that Made in Japan quality is sustainable, producing garments designed to last and be cherished. Our values focus on creating clothing that accompanies you through numerous wears and significant life milestones.
our Strengths
Skilled Artisans, Honest practices
Many of our designs take shape through techniques that only our artisans can achieve where each detail reflects years of skill and an intimate understanding of our philosophy. With full visibility from fabric to final stitch, we ensure ethical working conditions, a reduced transportation footprint, and a transparent, caring production process from start to finish.
Small Batches, Exceptional Care
We release only a limited number of pieces each season, while ensuring that what you wear is truly special. By creating with purpose, not pressure, we minimize waste and overproduction. We encourage long-term care, repair, and reuse.
Community based Craftmanship
In Akita, we nurture local talent and honor the traditions of Japanese craftsmanship. Every piece made carries the skill and care of artisans dedicated to keeping this legacy alive for generations to come.
A Gentle Impact
Sustainability is a journey, not a claim. We’re not perfect, but we’re committed, taking each step with sincerity, transparency, and respect for people and the planet. We aim to nurture True Made in Japan craftsmanship and create lasting joy through thoughtful design, quality, and care.